Singer Dima Bilan is a sports coupe Volvo C30 in Russia. The campaign is based on the "choice of the stars." A series of ads with the star of Russian pop - singer Dima Bilan, is designed to strengthen the communication with the target audience - the "golden youth". Photographs taken by photographer Joris Van Velzenom, designed to capture the spirit of Volvo C30 - a car that does not leave anyone indifferent. Bilan is experiencing a split personality in every picture: it is both a child and an adult, a teenager and a businessman, and even a woman and a man.