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Live advertisement. The first advertisers "Soup" became Nokia and SABMiller
Bashny.Net
The company "Soup" finally start making money on advertising in the Russian segment of LiveJournal. The first advertisers began to Nokia and SABMiller. The participants of the online advertising market differed in assessing the effectiveness of advertising, posting on blogs.
The company "Soup" was founded in summer 2006 by the former co-owner of the publishing house "Bill" Andrew Paulson, and Russian businessman Alexander Mamut. In October 2006, the company entered into agreement with Six Apart on the development of the international service of Cyrillic segment of online diaries LiveJournal.com. In addition, the "soup" became the owner of the resource LJ Plus (offers users a range of free services, such as storing photos, etc.). In November 2006 the company acquired the advertising agency Victory SA, which is engaged in the development and deployment of advertising on the Internet. The volume of online advertising market in 2006 grew by 67% and amounted to more than $ 200 million.
The company "Soup", created by the former co-owner of the publishing house "Bill" Andrew Paulson, and Russian businessman Alexander Mamut, in October last year won the right to develop in Russia the American blog service LiveJournal. Until that time, media advertising in the Russian LJ was not for sale.
The first advertisers appeared recently: they became the company Nokia, which advertises in the LJ model 5300 Xpress music - not too expensive, aimed at a younger audience, and SUBMiller, advertises beer Miller, also aimed at young audiences. «LiveJournal interesting as an advertising platform for advertisers. They attract traffic and well-structured blog audience, "- said the director of the service of blogs of" Soup "Anton Spout. Agrees Manager of Public Relations of Nokia in the CIS Victoria Eremin, "in their advertising campaigns aimed at young people, we always strive for interactivity. This allows us to effectively communicate to the consumer information about the product ", - she says.
The cost of advertising in LJ is significantly higher than that of IMHO VI, which places advertising in a blog Liveinternet: 12-14 USD. Per 1 thousand. Impression to 1, 5-3 USD. Per 1 thousand. Hits. "We believe the cost of display banners, existing on the market. Liveinternet unites different people. If business and other niche resources justified the high price, here we consider the price of 1, 5-3 USD. Per 1 thousand. Fair, "- says CEO of IMHO VI Svetlana Gorokhov. However, she notes that blogs are primarily interested in the producers category of FMCG. "The blogs may carry out only target demographic parameters, age and sex, but not by social", - says Ms. Gorokhov. The head of the agency AdWatch Leo Glaser said advertising on blogs is not very good idea: «LiveJournal - a small project in terms of all Russian Internet, and places where you can place your advertising banners, there is very little. So overall coverage is very small. "
Vladislav Litovka.
Source: "RBC daily».
via www.rbcdaily.ru/
The company "Soup" was founded in summer 2006 by the former co-owner of the publishing house "Bill" Andrew Paulson, and Russian businessman Alexander Mamut. In October 2006, the company entered into agreement with Six Apart on the development of the international service of Cyrillic segment of online diaries LiveJournal.com. In addition, the "soup" became the owner of the resource LJ Plus (offers users a range of free services, such as storing photos, etc.). In November 2006 the company acquired the advertising agency Victory SA, which is engaged in the development and deployment of advertising on the Internet. The volume of online advertising market in 2006 grew by 67% and amounted to more than $ 200 million.
The company "Soup", created by the former co-owner of the publishing house "Bill" Andrew Paulson, and Russian businessman Alexander Mamut, in October last year won the right to develop in Russia the American blog service LiveJournal. Until that time, media advertising in the Russian LJ was not for sale.
The first advertisers appeared recently: they became the company Nokia, which advertises in the LJ model 5300 Xpress music - not too expensive, aimed at a younger audience, and SUBMiller, advertises beer Miller, also aimed at young audiences. «LiveJournal interesting as an advertising platform for advertisers. They attract traffic and well-structured blog audience, "- said the director of the service of blogs of" Soup "Anton Spout. Agrees Manager of Public Relations of Nokia in the CIS Victoria Eremin, "in their advertising campaigns aimed at young people, we always strive for interactivity. This allows us to effectively communicate to the consumer information about the product ", - she says.
The cost of advertising in LJ is significantly higher than that of IMHO VI, which places advertising in a blog Liveinternet: 12-14 USD. Per 1 thousand. Impression to 1, 5-3 USD. Per 1 thousand. Hits. "We believe the cost of display banners, existing on the market. Liveinternet unites different people. If business and other niche resources justified the high price, here we consider the price of 1, 5-3 USD. Per 1 thousand. Fair, "- says CEO of IMHO VI Svetlana Gorokhov. However, she notes that blogs are primarily interested in the producers category of FMCG. "The blogs may carry out only target demographic parameters, age and sex, but not by social", - says Ms. Gorokhov. The head of the agency AdWatch Leo Glaser said advertising on blogs is not very good idea: «LiveJournal - a small project in terms of all Russian Internet, and places where you can place your advertising banners, there is very little. So overall coverage is very small. "
Vladislav Litovka.
Source: "RBC daily».
via www.rbcdaily.ru/
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