New from RA "Instinct": With IKEA you do not have to count sheep Bashny.Net

It launched a new advertising campaign "IKEA Bedrooms", developed by advertising agency Instinct.
Live TV channels in Moscow, St. Petersburg, Kazan, Yekaterinburg and Nizhny Novgorod will come four clips: "Bombing", "Mystery", "queue" and "Error." The advertising campaign will last until 24 May.

As explained idea of ​​the campaign website in the agency, a bedroom is not the place to which you can "close your eyes." Matter what your bedroom depends on your mood, performance and marital happiness.

The first video "Bombing" - their entry. In it the hero can not sleep in his bedroom uncomfortable. It is the habit begins to count sheep ... and subjected to this "sheep" bombardment.

The next movie that will be released in the near future in the framework of the campaign "IKEA Bedrooms" will be no less provocative. All of them are united by one concept: a bedroom IKEA you do not have to count sheep to fall asleep.



Advertising campaign "IKEA Bedrooms»
Client: IKEA
Advertising Manager: Polina Pashkevich
Project Coordinator: Olga Trukets
Agency: Instinct
Creative Director: Yaroslav Orlov, Roman Firayner
Art Director: Daniel Ostrowski
Copywriter: Igor Ivanov
Account Manager: Anna Fokina Elena Zhuchkova
Agency Producer: A Novel Fatty
Production: "Metrafilms»
Directed by: Steve Dell
Operator: Pavel Kapinos
General Producer: Natalia Demidova

Instinct - creative agency, which belongs to BBDO ... The company was founded in May 2003. During this time, the agency has repeatedly prize-winner and finalist Golden Drum, the Moscow International Advertising Festival, the festival ADCR,, his work has been marked by the London Festival. Among the clients of agencies large foreign and Russian companies as IKEA, Mars, Nida Euroset, Impexbank, Bridgetown Foods, Russian Standard Bank, BBH / Yarpivo, pharmacy network "Rigla" and others.

via adme.ru