Marketers prefer social media Bashny.Net

According to a study recently conducted by a group of Forrester Research, marketing experts believe that advertising on blogs, RSS-feeds and social networks more efficient mobile advertising and in-game advertising. Forrester Research study demonstrate that marketers still do not believe in the effectiveness of mobile advertising and in-game advertising. This year, they will prefer an advertising strategy based on e-mailing, advertising on blogs, RSS-feeds and social networks.

Over the past 12 months, advertising using RSS-feeds tried about 40% of marketers - 10% more than the year before. Advertise on blogs last year became interested in the 13% of marketers than in 2005, The total amount of this type of advertising - 34%. Advertising campaigns in social networks, develop more slowly in all - 20% of interested professionals.

The reason that's advertising is not very attractive, is a young and therefore more "difficult" in terms of establishing contact target audience.
Provides mobile devices advertising opportunities are somewhat limited, due to the technical capabilities of the devices themselves, but, nevertheless, promising mobile advertising game. Of all the areas of advertising, which has not yet become widespread, the most promising - mobile. The main problem - lack of confidence companies, similar to the situation with blogs - all of them talked about, but were afraid to use.

Forrester Research analyst believe that marketers should urgently start to adjust their advertising strategies for new, promising directions in social media. Otherwise, companies run the risk of falling behind their competitors in the more daring.



via ds-online.ru