Social advertising child tore a leg

Agency JWT Frankfurt and the NGO Landmine, which serves to protect children from violence, have placed an unusual promotional materials on sliding doors large shopping tsentrah.Na automatic doors has been applied child playing football. When the doors begin to open, with the audience the impression that the boy's leg off.

Slogan: Every year thousands of children are victims. And 100 million cases are still not detected. Help us: www.landmine.de (


Every year, thousands of children are the victim. And 100 million landmines are still undetected. Help us: www.landmine.de )




Click to enlarge.

Agency: JWT, Frankfurt
Creative Director: Mike Ries
Art Director: Katrin Berle
Copywriter: Jan Koehler



via # image2077805