Yascherily, lesorogi and medvelony. Hummer is a new face.

More recently, at the Hummer it was the slogan that best reflects the essence of it - the little monstor - little monster car industry.



The idea persists, the slogan changed. Now we have the opportunity to compare his Hummer to such monsters. After comparison, we get the same handsome as lesorog, such as a predator like pangolins, and the same well-nourished good-natured as medvelon.

















Advertising Agency: Leo Burnett, Dubai, UAE
Creative Directors: Christian Khoury, Malek Ghorayeb
Art directors: Mahesh S Salgaonkar, Alexandre Choucair
Illustrator: Anil Palyekar


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