The water for a million dollars.

The Portuguese agency Torke Stunt commissioned by the National Geographic Channel has developed a direct marketing campaign of water.

In honor of Earth Day National Geographic Channel has once again decided to show their attitude to the environment. For this purpose, the agency developed a press kit which was distributed to customers, partners and the press. Press kit consisted of a mineral water bottling in 2007, represents the fact that water will soon become a luxury item because of their shortage.







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