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BBH London draws perfection. Lonchevaya campaign Audi A5
Bashny.Net
Audi has invested £ 5 million in an advertising campaign of the new model A5. Creative was created for her in Bartle Bogle Hegarty London.
May 13 in the UK national air appeared a brilliant movie. Mark owned concern Volkswagen, away from the dark and brooding advertising, referring to the bright and colorful theme of the campaign «Rhythm of Lines».
- This concept is exactly reproduces the desire of designers Frank Rimli and Wada Satoshi record unsurpassed beauty and perfection of the car - says the campaign Chris Hawken Audi's brand communications manager.
The spot begins with a "journey" on a white background bright line, which then met with many other forms the contours of the car. Faerie movement is accompanied by a specially created for the classic movie musical composition.
Audi A5 was first presented at the Geneva Motor Show in March this year.
Posted on TV is supported by models of the British press and outdoor advertising. This part of the campaign will start in June.
In addition to traditional media, studio Goodtechnology developed a microsite, which will offer visitors to create their own 3D images and save them as wallpaper or screensavers. It will be available by 18 June.
via adme.ru
May 13 in the UK national air appeared a brilliant movie. Mark owned concern Volkswagen, away from the dark and brooding advertising, referring to the bright and colorful theme of the campaign «Rhythm of Lines».
- This concept is exactly reproduces the desire of designers Frank Rimli and Wada Satoshi record unsurpassed beauty and perfection of the car - says the campaign Chris Hawken Audi's brand communications manager.
The spot begins with a "journey" on a white background bright line, which then met with many other forms the contours of the car. Faerie movement is accompanied by a specially created for the classic movie musical composition.
Audi A5 was first presented at the Geneva Motor Show in March this year.
Posted on TV is supported by models of the British press and outdoor advertising. This part of the campaign will start in June.
In addition to traditional media, studio Goodtechnology developed a microsite, which will offer visitors to create their own 3D images and save them as wallpaper or screensavers. It will be available by 18 June.
via adme.ru
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