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The mast of a pirate ship instead of the billboard. Pirate passion in outdoor advertising in Moscow
Carat Agency carries out a large-scale advertising campaign using unconventional OOH-making for the film "Pirates of the Caribbean. At the end of the world ». B>
How to tell the agency website in early May on the main highways of Moscow were placed advertising design, original in form and execution.
Some billboards performed using elements snap pirate ship - this canvas and ropes and wooden monasteries, which in itself is unique.
In developing the concept of a lot of attention was paid to the use of space and perspective: convex bullet fired from a gun hero Orlando Bloom, as it breaks the plane of the layout, thereby creating the illusion of volume.
Using the remote elements such as sword hero Johnny Depp gives the images additional volume and dynamism, but inevitably increase the area of construction.
Vladimir Novoselskiy, CEO of Carat commented on the campaign: "In our view, the campaign turned out really unique and most importantly, the audience certainly will remember it for a long time. We are very pleased that the customer has given us freedom of creativity that has allowed to go beyond the conventional boundaries. I would also like to thank our contractor creative agency Magic Touch of the custom concept and the company Master Ad for the technical implementation of bold ideas ».
Sergei Tyuhaev, head of Magic Touch: «We have tried to create the most unusual and memorable models, especially the world of" Pirates "- is a huge scope for creativity, it allows you to move beyond the usual limits and do what others had not been able to - in this and is the idea of the film, we just had to materialize it ».
Partners Carat - the agency Magic Touch and Master AD, responsible for the implementation of the campaign. Magic Touch, using the style of the film, has developed the creative concept, transmitting the unique atmosphere of "Pirates"; technical implementation and deployment of the project involved the company Master Ad.
via # image5243405
How to tell the agency website in early May on the main highways of Moscow were placed advertising design, original in form and execution.
Some billboards performed using elements snap pirate ship - this canvas and ropes and wooden monasteries, which in itself is unique.
In developing the concept of a lot of attention was paid to the use of space and perspective: convex bullet fired from a gun hero Orlando Bloom, as it breaks the plane of the layout, thereby creating the illusion of volume.
Using the remote elements such as sword hero Johnny Depp gives the images additional volume and dynamism, but inevitably increase the area of construction.
Vladimir Novoselskiy, CEO of Carat commented on the campaign: "In our view, the campaign turned out really unique and most importantly, the audience certainly will remember it for a long time. We are very pleased that the customer has given us freedom of creativity that has allowed to go beyond the conventional boundaries. I would also like to thank our contractor creative agency Magic Touch of the custom concept and the company Master Ad for the technical implementation of bold ideas ».
Sergei Tyuhaev, head of Magic Touch: «We have tried to create the most unusual and memorable models, especially the world of" Pirates "- is a huge scope for creativity, it allows you to move beyond the usual limits and do what others had not been able to - in this and is the idea of the film, we just had to materialize it ».
Partners Carat - the agency Magic Touch and Master AD, responsible for the implementation of the campaign. Magic Touch, using the style of the film, has developed the creative concept, transmitting the unique atmosphere of "Pirates"; technical implementation and deployment of the project involved the company Master Ad.
via # image5243405
