Positive sea is very close - in your hallway. Bashny.Net

BBDO New York Havaianas brand filled with positive and optimistic in his new series of works.



It is the first global advertising campaign for fashion Brazilian flip flops. The aim of this campaign is to transfer the atmosphere fun, colorful and passion that invariably associated with the Brazilian brand. For a more attractive appearance and word of mouth, the agency BBDO New York that's developed here are flip-flops, which were located in many places around New York. Unusually? Yes! Many colors and positive? Undoubtedly!

















In support of the campaign was launched Here's a series of prints. The idea, of course, is the same - a sea of ​​positive and joy.




















A bit of history of the brand. Havaianas first appeared in the Brazilian market in 1965 as an exclusive shoes of the working class. Inexpensive and reliable, it has been a great solution for housewives, merchants and employees of the docks. And it was not until 1994, when the manufacturer Alpargatas decided to bring flip flops to a higher class. Flops quickly gained popularity and became the subject of high fashion. Due to its color, design and comfort they got into the list of mandatory items from stars and young travelers.


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