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McCann Erickson: imagination blind pulls out of the darkness
Bashny.Net
Non-profit organization Fundação Dorina Nowill Brazil launched a TV advertising campaign to collect donations for the production of books printed in Braille.
The spot Braille points "act" against the absolute darkness, allowing a blind person to "see" the surrounding reality.
The video ends with tagline: "They can imagine. That is why we want to increase the production of books printed in Braille ».
The concept was created roller longtime creative partner in this society the blind - the agency McCann Erickson Sao Paulo.
As a soundtrack to the roller was used song Snow Patrol «Open your Eyes».
via adme.ru
The spot Braille points "act" against the absolute darkness, allowing a blind person to "see" the surrounding reality.
The video ends with tagline: "They can imagine. That is why we want to increase the production of books printed in Braille ».
The concept was created roller longtime creative partner in this society the blind - the agency McCann Erickson Sao Paulo.
As a soundtrack to the roller was used song Snow Patrol «Open your Eyes».
via adme.ru
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