"Dirolno clean and fresh" - a new slogan in Russia Dirol

How it learned Website , in early June, the air went out of the brand new video Dirol, developed by creative agency McCann Erickson. The campaign uses a new slogan for the product "Dirolno clean and fresh».



Communication continues to grown fond history girlfriends Dirol - as the previous commercials, women continue to struggle with various problems in the oral cavity. This time - with the odor of garlic and similar products.



Starts video with the phrase "incident, hurry ... garlic to treat ourselves?" By analogy with the phrase "incident, hurry, buy the painting!».






Also read the article "Why chewing gum Wrigley liking the Russians more than any other».

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