Chewing - do not chew! Bashny.Net

And what do you know about gum?
20 images, 3 videos, a lot of letters.





Here's what Wikipedia tells us:
Chewing gum (colloquial. Chewing gum, chewing gum) - culinary product, which consists of a flexible framework and inedible different taste and flavors. During use of chewing gum hardly decreases in volume, but gradually all excipients are dissolved, after which the base becomes tasteless and is generally discarded. Of the many types of gum as entertainment can blow bubbles that in English-speaking countries gave her another name for Bubble Gum (ie something like "tires for bubbles").

Prototype of modern chewing gum can be found in any part of the world.
It is known that even ancient Greeks chewed mastic tree resin breath freshening and cleaning the teeth from food debris. It also used beeswax.
Mayan used as a chewing gum rubber sap of rubber trees. In the North American Indians chewed resin of coniferous trees, which evaporated in the fire.
In Siberia, used the so-called Siberian tar, which not only clean teeth and strengthens the gums, and treat various diseases.
In India and South-East Asia, the prototype of modern chewing gum was the mixture of betel pepper leaves, seeds, betel nut and lime (more in stateBetel). This structure not only disinfected the oral cavity, but also considered an aphrodisiac. In some Asian countries, it is still chew.
In Europe, the first prerequisite to the use of chewing gum appeared in the XVI century, when sailors brought tobacco from India. Gradually the habit has spread further in the United States.
It lasted for three hundred years, since all attempts to replace chewing tobacco on wax, paraffin or other substances have been unsuccessful.
The world's first factory for the production of chewing gum was founded in Bangor (Maine, USA). From that moment the history of chewing gum is developing with rapid speed. Until that time, the production of chewing gum was not an independent industry, and she is not chewing gum has been commercially distributed part of the consumer goods. Because of conveyor production of chewing gum has become a commodity, and chewing gum fashion spread from America throughout the world.
And I will tell you today about three quadrupeds brand: Wrigley, Dirol and Stimorol.
I'll start with Wrigley. William Wrigley Jr. came to Chicago from Philadelphia in the spring of 1891. He was 29.
His father was a soap manufacturer, Mr. Wrigley started a new business in Chicago selling soap Wrigley's. However, later he switched to the sale and production of baking powder as that proved to be more popular than soap.
Then, one day in 1892, Mr. Wrigley idea OFFER two packages of chewing gum with each packet of baking powder. The idea was a great success. And again, it switches to a new product - a chewing gum.
Juicy Fruit, the oldest brand in the family Wrigley, was launched only a few months earlier mint Wrigley's. Juicy Fruit has become the number one brand in the US zhevachek. Juicy Fruit can be found all over the world in countries including Canada, Germany, Thailand, Malaysia, China and Hong Kong. Mint Wrigley's also a huge success. Now, more than 100 years later, Wrigley's Peppermint sold worldwide ...



With the spread of the popularity of gum Wrigley, the company began to expand production in order to support the growth of its brands. The first factory established outside the United States was built in Canada. It was followed by the expansion in Australia (1915), Great Britain (1927) and New Zealand (1939). Wrigley continues to expand and currently maintains 19 manufacturing facilities in Australia, Canada, China, France, Great Britain, India, Kenya, the Philippines, Poland, Russia, Spain, Taiwan and the United States.
The plant in St. Petersburg Doublemint was launched in the US in 1914. Today, the classic Doublemint flavor lasts longer than ever. Doublemint is a major brand of chewing gum in the world.



At the dawn of prosperity Doublemint brand advertising campaign



Doublemint twins were part of one of the most successful and long-term advertising campaigns ever produced. In the early days of the campaign, one of the programs sponsored by radio twins gathered pianists, violinists and two twins leading - comedians. A distinctive feature of the company has become a shield inception in the late 1930s, the art director of the Wrigley Company Otis Shepard. He established the concept of Doublemint - Twins in the American consciousness. A distinctive feature of Shepard were airbrush techniques and simple, intuitive design well suited for outdoor advertising. For what has been widely recognized in the field of commercial art.



In 1924, William Wrigley Jr. completed the construction of the Chicago office of Wrigley.
This building was one of the largest surrounding of Chicago.



During World War II, company president Philip Wrigley took the unusual step to support US troops and not tarnish the reputation of the company's brands. Because of the war rationing, Wrigley could not do enough for all high rezinkok. So instead of losing the high quality that people expected, the company took Wrigley decided to unsubscribe from the civilian market and supplies all its products in the US armed forces. In the absence of market products Wrigley, Wrigley Philip left her in full view of customers by launching an advertising campaign "Remember this wrapper?" Do not forget about giving consumers products Wrigley. After the Second World War, Wrigley once again brings to market its products. Wrigley's Spearmint returned to the market in 1946. Juicy Fruit after later, but in the same year, and Doublemint appeared in 1947. While these brands have not been popular in the United States for two years, but they quickly regained and then exceeded their pre-war popularity.



Wrigley chewing gum became the first product which has a bar code it happened in 1974.
At the moment, apart from the issue of classic Wrigley zhevachek wrigley spearmint, juici frut doublemint and produces more than 60 types of chewing gum with different flavors from exotic fruits to the classic mint.



"Hello Friend! Hello pillow! "Remember these blondes with water hoses?

All of you have correctly understood. Talk about Dirol. and tell it what almost no other than bare Cífer.
1968 - Danish company Dandy was first released on the market chewing gum Dirol



October 1993 - Dirol appeared in Russia. After a year and a half he has become the market leader in the gum



2003 - with Cadbury and Dandy Distribution decided to combine their efforts in the confectionery market in 2004 - the company produces under the name Cadbury Dirol refreshing candies Dirol Drops



2005 - to help Cadbury in the fight for the purity and freshness come girlfriend pillows Dirol, who with ease and a smile to cope with the most difficult problems in the mouth, ranging from discomfort when smoking and unpleasant sensations after finishing spicy food



2006 - Dirol produces innovative chewing gum with a liquid center of the cement



Now find the difference in commercials
First.
II.
Found? That's right. In Russia Dirol shift, and in Europe Stimorol Shift.
 -
Remember? It is a pity that in our market right now it is not.
In Russia, represented by only one type of chewing gum from the series is Stimorol Stimorol ICE. A little history of the brand Stimorol.
1956 - Danish company Dandy was first released on the market chewing gum Stimorol



1992 - Stimorol in Russia appears
2003 - The company Cadbury released refreshing candies with granules Stimorol Kiss Cool



2004 - Company begins to produce Cadbury Stimorol Ice, chewing gum with a unique refreshing Ice effect



2008 - Stimorol chewing gum released with explosive liquid center containing an incredible freshness charge

Dobavleno1 in [mergetime] 1282285668 [/ mergetime]
Yes, actually in the net like that little of information about the "classic chewing gum».
If you have additions feel free to add!
VIA Sergeylenskiy
According to the materials:
wrigley
cadbury
Pictures kindly provided by Yandex



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