Euro RSCG Madrid: Citroen C4 makes animal man Bashny.Net

Spanish office of Euro RSCG for "transformerskim" commercials for Citroën C4 British branch agency added animalistic movie "King of the Jungle».

Tiger reads the newspaper, crocodile and zebra rush to the office, a chameleon playing guitar - so look urban jungle director Daniel Benmayor of RCR Films. Behind the wheel of a red Citroen C4 - man, that looks amazing, but it is logical: it is assumed that people - the king of nature, the crown of her creations. And, on the idea of ​​the creatives, the car is the reason that the driver, whose role in the spot takes Sébastien Loeb, the two-time world champion in rally racing - the man and the king of the jungle.




Voice-over: "If the city - it's a jungle, you will be their king. Citroën C4, the power of technology ».



Movie filmed in Barcelona and Cape Town (South Africa). And animal heads and human bodies - the real shot in South Africa, and then combined with each other for the post-production in Madrid.


via www.adme.ru/creativity/2005/02/21/2212/