Gushes. Euro RSCG Moradpour introduced a new concept, "When you're in good shape, the tone around you" Bashny.Net

JSC "Lebedyansky" is launching a new advertising campaign Juice "Tonus", which develops the previous communication "to be in good shape you need to tone was you" .Novy brand slogan: "When you're in good shape, the tone around you».
The updated communication of JSC "Lebedyansky" continues to fix the image of "Tonus", as an essential attribute of life active and positive people.

"Our target audience - women and men 25-45 years, leading an active life, and living in large cities. The philosophy of the brand is close to all positive minded people. Each of us knows the expression "smile life and it will smile back to you", because sometimes it is so important to treat everything with optimism, to give positive and good cheer to all who are around you. Because the world is so, how do we do it! "- Says Dinara Mukhametzhanova, senior brand manager.

The campaign consists of four 20-second TV commercials. In the autumn the air out 2 versions of video entitled "Fountain", and winter will come 2 versions movie called "The Light».
"The heroine of our roller generously shared with others positive. It just gushes energy! She believes that the world can change for the better, adding his optimism and beauty. Cheerful, flirtatious, lively and simply charming girl, it seems that she lives somewhere nearby, and every day you met her on the way to work. Our heroine is subject to just about anything, and she commands, seemingly independent of her things, to make this world a little brighter and more positive for myself and for others, "- says Catherine Krasulina, creative director of« Euro RSCG Moradpour ».
The campaign was developed by the international Armenian «Euro RSCG Moradpour».
For the filming was invited experienced Western director Giggi Piola.
Shooting movies were in August this year in Kiev.







via / tonus /