2007
Brands from "The Simpsons" came to the real world
International supermarket chain, 7-Eleven is temporarily renamed a dozen of its retail outlets in North America «Kwik-E-Mart» - a fictional brand of cartoon series «The Simpsons» («The Simpsons"). Just six months ago, Todd Wasserman (Todd Wasserman), zhurnalict Brandweek , interested in - Are you going to 20th Century Fox Studio to implement the reverse product placement in relation to Homer Simpson's favorite beverage - Duff Beer?
As stated in the article «Forward thinkers push reverse product placement» («progressive minds are promoting reverse product placement"), representatives of the film company categorically stated that the leadership has no plans to transfer the rights for the production of beer under the name Duff Beer real producers. "It is unlikely that the Simpsons would do something like that", - stressed they are.
It seems that the creators of the series is still not able to withstand the very promising advertising trends. Now in 6 thousands of supermarkets in North America selling Buzz Cola, KrustyO's cereal and beverages Squishees.
Indeed, Duff Beer in the list of products from the world of The Simpsons did not appear. Although, according to the Bargerhaff Rita (Rita Bargerhuff), executive director of the 7-Eleven marketing, the temptation was great. The grand invasion of The Simpsons in the real world is timed to release a full-length cartoon «The Simpsons Movie», which can be viewed in American cinemas from July 27. Since the cartoon will bear family-oriented character of the beer Duff among products Kwik-E-Mart'a would look somewhat out of place and might offend the pious American consumer.
The bulk of the expenditure claimed supermarket chain, and the creators of «The Simpsons Movie» can only reap the benefits of such an impressive campaign.
The 7-Eleven to negotiate with the producers of the special issue of new products (such as cereal manufacturer Malt-O-Meal has created a recipe for KrustyO's). However, in most cases, existing products just temporarily renamed - as one of the Slurpee drinks during the month will be sold under the brand name «WooHoo! Blue Vanilla ».
It is possible that this campaign will go down in history just two parameters - the first reverse product placement of such magnitude and as an innovative way to promote a film.
Among the earlier examples of this advertising method, you must mention the restaurant chain Bubba Gump Shrimp Co. (the movie "Forrest Gump»), Bertie Bott's Every Flavor Beans (series of books about Harry Potter) and Potion, a drink "for the restoration of health", which first appeared in the game Final Fantasy.
In Russia, there is only one example of reverse product placement - clothing stores «Zimaletto» from the series «not born beautiful».
via e-generator.ru
As stated in the article «Forward thinkers push reverse product placement» («progressive minds are promoting reverse product placement"), representatives of the film company categorically stated that the leadership has no plans to transfer the rights for the production of beer under the name Duff Beer real producers. "It is unlikely that the Simpsons would do something like that", - stressed they are.
It seems that the creators of the series is still not able to withstand the very promising advertising trends. Now in 6 thousands of supermarkets in North America selling Buzz Cola, KrustyO's cereal and beverages Squishees.
Indeed, Duff Beer in the list of products from the world of The Simpsons did not appear. Although, according to the Bargerhaff Rita (Rita Bargerhuff), executive director of the 7-Eleven marketing, the temptation was great. The grand invasion of The Simpsons in the real world is timed to release a full-length cartoon «The Simpsons Movie», which can be viewed in American cinemas from July 27. Since the cartoon will bear family-oriented character of the beer Duff among products Kwik-E-Mart'a would look somewhat out of place and might offend the pious American consumer.
The bulk of the expenditure claimed supermarket chain, and the creators of «The Simpsons Movie» can only reap the benefits of such an impressive campaign.
The 7-Eleven to negotiate with the producers of the special issue of new products (such as cereal manufacturer Malt-O-Meal has created a recipe for KrustyO's). However, in most cases, existing products just temporarily renamed - as one of the Slurpee drinks during the month will be sold under the brand name «WooHoo! Blue Vanilla ».
It is possible that this campaign will go down in history just two parameters - the first reverse product placement of such magnitude and as an innovative way to promote a film.
Among the earlier examples of this advertising method, you must mention the restaurant chain Bubba Gump Shrimp Co. (the movie "Forrest Gump»), Bertie Bott's Every Flavor Beans (series of books about Harry Potter) and Potion, a drink "for the restoration of health", which first appeared in the game Final Fantasy.
In Russia, there is only one example of reverse product placement - clothing stores «Zimaletto» from the series «not born beautiful».
via e-generator.ru
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