Saatchi & amp; Saatchi Moscow stops time in advertising cameras SOY Cyber-shot

The advertising campaign of a new generation of camera SONY Syber-shot T100 defeated major product innovation - technology Double anti-blur.
The camera allows you to take clear pictures of moving subjects, even if you're shooting in low light conditions or without flash, and this idea was based campaign, developed by Saatchi & Saatchi Moscow, - stop time, giving authority over the movement.


As described at the agency site, to its realization he was invited by director Marc Wilkins and used technology Motion Control, which allows to "freeze" objects in the dynamic frame.


The first years of Flight Campaign launched in the Ukraine, Kazakhstan and Russia on all major carriers.









Creative Director: Stuart Robinson
Art Director: Pavel Nagaev
Copywriter: Pavel Voloshin
Producer: Dmitry Lashkin
Director Customer: Franck Vinchon
Directed by: Marc Wilkins
Production Studio: Fe * ish Films



via www.adme.ru