Bashny.Net
Adobe has put an interactive billboard in New York City
Bashny.Net
When the advertised product - a set of programs for designers, and the brand is known as one of the best of its kind, is simply obliged sootvetstvovat.Rech advertising is advertising a set of programs Creative Suite 3 from Adobe .
The company decided to move its design masterpieces with computer screens on the streets of Manhattan, writes The New York Times. To this end, the Union Square (Union Square) has been installed a very unusual video screen that reacts to movement of passers-by. In fact, it is the whole video wall the size of computer animation, three by five meters.
Whenever pedestrians pass by special sensors mark the one who is closest to the wall, and gave him control of the floating slider button on the screen. As he moves and moves the "cursor" to play music and rampant animation, reacting on his movements, and on the approach to the monitor and the removal of it. When he leaves the reach of sensors, the system displays the "draw" their image and the slogan "Creative License: Take as much as you need» («Creative license: take as much as you want»).
According to Vice President Anne Lyunes (Ann Lewnes), such an approach - a new word in online advertising. Users involved in the advertising process in the most literal sense of the word.
A similar wall in early August, will be installed in London Piccadilly Circus. Each of these walls will stay in place last month. In addition to these masterpieces of outdoor advertising, it is also planned online campaign. Author of the idea - the agency Silverstein & Partners, working with Adobe since 2001.
via www.e-generator.ru/
The company decided to move its design masterpieces with computer screens on the streets of Manhattan, writes The New York Times. To this end, the Union Square (Union Square) has been installed a very unusual video screen that reacts to movement of passers-by. In fact, it is the whole video wall the size of computer animation, three by five meters.
Whenever pedestrians pass by special sensors mark the one who is closest to the wall, and gave him control of the floating slider button on the screen. As he moves and moves the "cursor" to play music and rampant animation, reacting on his movements, and on the approach to the monitor and the removal of it. When he leaves the reach of sensors, the system displays the "draw" their image and the slogan "Creative License: Take as much as you need» («Creative license: take as much as you want»).
According to Vice President Anne Lyunes (Ann Lewnes), such an approach - a new word in online advertising. Users involved in the advertising process in the most literal sense of the word.
A similar wall in early August, will be installed in London Piccadilly Circus. Each of these walls will stay in place last month. In addition to these masterpieces of outdoor advertising, it is also planned online campaign. Author of the idea - the agency Silverstein & Partners, working with Adobe since 2001.
via www.e-generator.ru/
Tags
See also
Google offices in California and New York
Scion FR-S Concept - premier car dealership in New York
How to dispose of old subway cars in New York
"Poo-Poo Choo-Choo Train". From New York to Sierra Blanca
Residents of New York in 1896 in the photographs of Alice Austen
In new York, will build a network of high-speed gondolas
New York intends to ban scrubs with vitamins
New York was filled charging station for mobile devices
In new York preparing to abandon paper tickets for the trains
On the New York snow storm struck (60 photos)
