Yellow Pages: Hundreds of black hands, living apart from the body, have a party in the garden

Saatchi & Saatchi Auckland did for the New Zealand branch of Yellow Pages video, which revived their world-famous logo.

Magazine Campaign Brief argues that Yellow is not only in New Zealand, but around the world wants people to reconsider their views on the brand Yellow Pages, but it is a prerequisite of top management of the largest system directories - you need to save some of the values ​​that They were collected and built for many years. One of these values ​​is the black and yellow logo with "reaching" with your fingers.



At Saatchi & Saatchi decided that since the value of "walking fingers" it is necessary to preserve and increase, then let them be protagonists who embody the slogan «Does the finding for you» («finds for you"). Hundreds of black hands, like The Thing from the Addams Family, are totally independent life, bringing people to benefit - in this clip by famous song «Bathtime in Clerkenwell» The Real Tuesday Weld they organize everything for the party in the garden, while the owner sits by the window, reading a newspaper.




via adme.ru