Megapolis without the "outdoor advertising" - ravaged Sao Paulo in the commercial Sky Movies

WCRS agency has developed a new commercial for the channel Sky Movies. Spot "Billboards" is unreal for the 21st century now - a modern city, is completely devoid of the outer reklamy.Informatsionny occasion unusual advertising campaign - complete abolition of commercial breaks during films broadcast on Sky Movies. Guide Channel has decided to make its competitive advantage of the integrity of the viewing experience favorite movies.

The agency WCRS decided to illustrate the channel would look like without advertising as an example of the city without the "outdoor advertising". The song Pure Imagination from the movie Willy Wonka & the Chocolate Factory (1971) on the screen floating frames purified advertising metropolis - blank panels, dark video board, dismantled roof installation.


Movie tagline: "Do you like to watch a movie without interruption. Therefore, we have removed all advertising ».






Implementation of the concept does not require an agency search supergenialnoy studio capable of "sterilize" the city with the help of computer effects. The project team just went in Sao Paulo. Recall that the mayor of the city on January 1, 2007 are legislatively banned all billboards in the city.

The campaign was launched in the UK at the premiere of The Simpsons Movie, the show is sponsored by Sky Movies. Later, the roller will be part of a mastshtabnogo Flyte.

via / adnews / 2006/10/12/10554 /