391
Coca-Cola Happiness Factory makes the show. Blockbuster quest from the depths of vending machines
Who would have thought that the theme of "Happiness Factory" will be as fertile ground for the sequels. Yesterday, at the global premiere of the virtual world Second Life was the first show of the third roller Happiness Factory, named simply and adequately - «The Movie».
After the original "Factory" and "documentary" video Inside The Happiness Factory, which, according to the creators spots, shows "boundless simply absurd happiness», Wieden + Kennedy Amsterdam and Psyop switched to a theme that suggests itself is: "nothing forever, and happiness too. " Sooner or later in the Happiness Factory was to take place at least a little trouble.
Tearjerker The Movie, lasted three and a half minutes, it tells the story of a terrible - in vending machines broke colo-casting machine !!! One of the technicians sent into the depths of the world in order that he found out what was going on and did everything as it was. Overcoming obstacles and experiencing deprivation, little techniques in an orange helmet happiness should return to the factory - not using the most decent sound, bursting out after drinking carbonated beverages to revive Coca-Coln tree.
It turns out a consistent disclosure of secrets and the development of the theme: In the second video the audience told how factory staffed, and this revealed that Coca Cola is filled not just of things appearing from the sky like a deux ex machina, and produced in wood, located just if not on the edge of the world Coca Cola.
The campaign is sustained by all the laws promotional campaigns feature films: there are 30 and 60-second trailers, posters based on The Movie, promotional packaging. Even toys are going to produce.
via / behind_the_scene / 2007/06/28/18930 /
After the original "Factory" and "documentary" video Inside The Happiness Factory, which, according to the creators spots, shows "boundless simply absurd happiness», Wieden + Kennedy Amsterdam and Psyop switched to a theme that suggests itself is: "nothing forever, and happiness too. " Sooner or later in the Happiness Factory was to take place at least a little trouble.
Tearjerker The Movie, lasted three and a half minutes, it tells the story of a terrible - in vending machines broke colo-casting machine !!! One of the technicians sent into the depths of the world in order that he found out what was going on and did everything as it was. Overcoming obstacles and experiencing deprivation, little techniques in an orange helmet happiness should return to the factory - not using the most decent sound, bursting out after drinking carbonated beverages to revive Coca-Coln tree.
It turns out a consistent disclosure of secrets and the development of the theme: In the second video the audience told how factory staffed, and this revealed that Coca Cola is filled not just of things appearing from the sky like a deux ex machina, and produced in wood, located just if not on the edge of the world Coca Cola.
The campaign is sustained by all the laws promotional campaigns feature films: there are 30 and 60-second trailers, posters based on The Movie, promotional packaging. Even toys are going to produce.
via / behind_the_scene / 2007/06/28/18930 /
