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Pink coffee. McCann Erickson Russia has introduced a "female» Nescafe

The new movie is the next episode of the familiar stories, the protagonists of which are Pauline, Maxim and coffee Nescafe Gold, playing a key role in the development of their relations.
The creative concept is positioning Nescafe Gold Soft as the unchanging constant attribute of female communication, a new coffee created especially for women.
















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