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Think about it again. Hyundai went into deep reasoning
Bashny.Net
Goodby, Silverstein & Partners has launched the second stage of an unusual image campaign Hyundai's US market - «Think About It» («Think about it»).
In the first stage, which began in September, a key element of the campaign was a promotional site thinkaboutit.com, on which were placed the 15-second spots, taken from a car window and do not show the car itself, and a variety of information about the cars Hyundai, of technology, engineering, assembly and so on.
This approach to communication has been a breakthrough, as in a conventional automotive advertising show car in different conditions, demonstrating one or another of its advantages. Here Hyundai and Goodby, Silverstein & Partners offered not only to see what these machines can, and think. Think of how and why they are making the manufacturer for safety, handling, comfort. To think and philosophize a little, but not divorced from reality, and vice versa - in close connection with life: take the brand "to business».
The same theme continues to the second stage of the campaign - it goes to the federal automaker TV USA. Three video invites the viewer to think about what it says Hyundai. In a quiet sensible form, accompanied by a very atmospheric emotional visuals created by director Noam Murro / Biscuit Filmworks.
"He's always here. Whenever you need it. He makes things move, breathe. Helps Save meet survivors. Air. This is a wonderful thing ...
The first competitors have made frontal and side airbags as standard. Think about it »
"Instinct great affection stifles us. But we no longer need to correct something. Just change them. If you do not like your nose - take a new one. I do not like your job - take a new one. Do not like your half - take a new one. Whenever this happened, we remain at its decision.
10 years / 100,000 miles warranty on the powertrain. Think about it ».
"Today it seems that everyone is trying to protect us from something else. Clothing protects us from the cold. Coffee sticker warning "it is hot." They think that we've lost the thread. Protect us from what matters. From one whose approach we can not observe.
Santa Fe was awarded the highest rating in the government crash test. Think about it »
To Launch the second phase, respectively, to change the design and content of promo-site. Although other form of supply, the main feeling of the view remains the same: the ease of perception, lightness and well thought-out detail. Also now, but the facts of the machines themselves range Hyundai and philosophy of their creation, you can read the general rather interesting facts of life which indirectly linked to cars and gracefully.
via # image787055
In the first stage, which began in September, a key element of the campaign was a promotional site thinkaboutit.com, on which were placed the 15-second spots, taken from a car window and do not show the car itself, and a variety of information about the cars Hyundai, of technology, engineering, assembly and so on.
This approach to communication has been a breakthrough, as in a conventional automotive advertising show car in different conditions, demonstrating one or another of its advantages. Here Hyundai and Goodby, Silverstein & Partners offered not only to see what these machines can, and think. Think of how and why they are making the manufacturer for safety, handling, comfort. To think and philosophize a little, but not divorced from reality, and vice versa - in close connection with life: take the brand "to business».
The same theme continues to the second stage of the campaign - it goes to the federal automaker TV USA. Three video invites the viewer to think about what it says Hyundai. In a quiet sensible form, accompanied by a very atmospheric emotional visuals created by director Noam Murro / Biscuit Filmworks.
"He's always here. Whenever you need it. He makes things move, breathe. Helps Save meet survivors. Air. This is a wonderful thing ...
The first competitors have made frontal and side airbags as standard. Think about it »
"Instinct great affection stifles us. But we no longer need to correct something. Just change them. If you do not like your nose - take a new one. I do not like your job - take a new one. Do not like your half - take a new one. Whenever this happened, we remain at its decision.
10 years / 100,000 miles warranty on the powertrain. Think about it ».
"Today it seems that everyone is trying to protect us from something else. Clothing protects us from the cold. Coffee sticker warning "it is hot." They think that we've lost the thread. Protect us from what matters. From one whose approach we can not observe.
Santa Fe was awarded the highest rating in the government crash test. Think about it »
To Launch the second phase, respectively, to change the design and content of promo-site. Although other form of supply, the main feeling of the view remains the same: the ease of perception, lightness and well thought-out detail. Also now, but the facts of the machines themselves range Hyundai and philosophy of their creation, you can read the general rather interesting facts of life which indirectly linked to cars and gracefully.
via # image787055
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