Wild animals also pleased to release of the new Jeep Liberty Bashny.Net

The agency Cutwater, awarded a contract for the Jeep brand creative services this year and is now creating a new philosophy of the car «Have Fun Out There» («Have fun out there"), launched a campaign for the updated Jeep Liberty.

Messages that are transmitted and Cutwater Jeep, this campaign: the new Liberty - a good old American SUV, which kept all the previous benefits, added to them new. Such as Sky Slider, a special roof construction, which folds neatly, allowing you to go just that "al fresco." And vsei this in order to give the owner Jeep «extra dose of fun and fun that comes from the desire to bring even more of the whole world driving," so says the official press release.

For example, in the movie «Pouring In» «more from the whole world" enters the Jeep in the literal sense, and the usual trip to the forest turns into something extraordinary. Through the windows and open Sky Slider penetrate into the vehicle and the animals and birds, along with the driver singing a cheerful song.






The integrated campaign has involved television, print and outdoor advertising, event marketing and online advertising, which will take, according to representatives of Daimler-Chrysler, more than a quarter of total advertising budget. The total budget was not disclosed.


via www.theautochannel.com/news/2007/09/26/064289.html