Jeep: Enjoy outside the machine Bashny.Net

Agency of San Francisco Cutwater created svob debut campaign Jeep. As pointed out in the agency, it is the first Flight ambitious campaign that involve the so-called «New media» (new media). The key word creative strategy was «FUN».

Creative Director Travis Britton explains - "With the expansion of the product line of vehicles, Jeep brand wants to give people more options when it" did not sell his soul »(bring more people in without selling its authentic soul). Jeep has always been practical, enduring and safest car - said Trevvis, "We conducted research and found out that Jeep owners feel happy people and they want to talk about it, how much fun and joy we deliver to drive as if played».




- We would like to draw the audience's attention to the fact that all of these emotions can be achieved by driving on the road and off-road. "Fun" - is one simple word, which we are creating a new understanding of the brand Jeep. Buying Jeep, buyer votes for fun, a statement that you believe that life can be more fun and Jeep - this is the machine on which you can get to there.







The video shows the key moments of modern American history, each of which is integrated Jeep:
























Client: Jeep
Agency: Cutwater, S.F.
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton, Joe Kayser
Photographer: Mark Laita

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