BMW and Lexus in fury from Hyundai Bashny.Net

Hyundai and Goodby, Silverstein & Partners developed for the 2009 Super Cup five rollers, three of them came in anticipating blocks, and two - directly during the game. Five rolls - is part of the two campaigns. One of them is devoted to the emergence of the consumer program Hyundai Assurance, and the other - the recognition of the car Hyndai Genesis in the United States and the upcoming release of Hyundai Genesis Coupe.

In terms of creativity, by and large, interested in only one movie - «Angry Bosses» («Angry Bosses"). Thirty-spot talks about the reaction of top management of Japanese and German automakers on news that Hyundai Genesis voted car of the year in North America. Not Japanese, not German, not an American car, and - shudder to think - Korean. Resentment bosses and spread, arranged a subordinate - a dream to show flagship Korean car brands.

At the end of the roller Hyundai mocks how difficult non-Koreans to correctly pronounce the name of the brand: "It is necessary to conquer the world, how suddenly everything pronounce your name correctly. Hyundai. As Sunday ».

It is worth noting the speed of creatives Goodby, Silverstein & Partners and Productions Biscuit Filmworks. The fact that Genesis was named car of the year, it became known only on January 11 after the counting of votes of 50 automotive journalists. And on February 1, in the second quarter of the game between the Pittsburgh Steelers and Arizona Cardinals.

Download movie or watch a part of the creative team.

Also read about the weeping German engineers, who look for a new Subaru Impreza.

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