Orange invents endless rainbow and the first in the world of Infinity's website Bashny.Net

Orange to promote the unlimited contracts launched a campaign «Good things should never end» - «Good should never come to an end».


12-week campaign, contrary to the postulate of life "enough is enough", developed by agency Fallon. The central image - the rainbow, which is traditionally associated with infinity. Although in a slightly different way: in nature it is impossible to get to the rainbow, but the rainbow Orange campaign has infinite length, which - according to the idea - symbolizes eternal joy, the brightness of life and benefits from the services of the operator. Image integrated into all media: television, outdoor, print, online advertising and point of sale advertising.


In the video, filmed by Dougal Wilson (Blink, London), people create endless rainbow in the city by various means, taking the baton from one another.






Perhaps the most interesting part of the campaign - a promotional website, created by the studio Poke. The creators of the client and assure that it is "the world's first website infinite».

Over orange background down the screen is bent bow, inviting the visitor to follow her and to get acquainted with funny black characters who live on it. One thing is for sure - you can wander around the site really is infinite: interacting with different elements in the abundance of built-in page to a visitor God forbid not bored on the "infinite site." Games, characters, media injection ... Another trick - slider in the browser can not be moved immediately down. Until the end can be reached only at the fair. The difficulty is only in the fact that at the end of this site seems to be no. :)




















Campaign Budget - 12 mln.funtov.


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