Whether skis do not go. Insurance company "Standard-Reserve" prepared for the terrible customer Bashny.Net

The agency "Aurora" in conjunction with the film company "Bazelevs" created an original commercial for the insurance company "Standard-Reserve" Referring Site spoke to us, video must convey to prospective clients the basic idea of ​​the campaign: "Standard-reserve" - ​​a firm that defends its customers and takes care of them in all situations. To do this, the authors used quite original move: they are "armed" heroes infomercial iron lid of the trash can, which serves as a shield. A shield is known to be a symbol of security and stability.






Interestingly, the work on the project is not divided into "strategic" and "creative" stage, as it is practiced in many agencies. In "Aurora" believe that today's market requires joint solutions, so the final positioning of the "Standard-reserve" as "a competent insurance company for competent people" was the fruit of common labor strategists and creatives.

"General slogan 'brand is," this insurance for the future ».

As noted in the agency, representatives of the "Standard-Reserve" actively participated in the work and do not refuse to hear the bold creative solutions agency. Thus, it was decided not to clip too serious and pathetic, and stop on a combination of humor and original ideas.

"From the very beginning of the clip, we involve the viewer in suspense - says creative director of" Aurora "Paul Khizhnyakov. - Unusual and unexplained actions of the hero at first puzzling, but become apparent at the end of the roller. The plot is quite simple metaphor used. Flying bow - suddenly the image of the threat - and the cover-panel, allowing to avert the threat of themselves and their loved ones. The key visuals became a hit on the bow cover. This moment has to be remembered and to be associated with a company that protects. Easy metaphor degree training due to the perception of the market ».

As mentioned earlier, the movie - is only part of the campaign "Standard-reserve". Also, its elements become models in the print media and Internet banners.

Broadcast video on NTV and TNT in the federal air begins November 5.


via adme.ru