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Wieden + Kennedy solve the problem Honda
Wieden + Kennedy London on Monday launched a new advertising campaign for one of its key customers for Honda.
Campaign «Problem Playground» («Playground of the problems"), with the aim to talk about the new model FCX Clarity zero-emission, also demonstrates Honda approach to problem solving.
After a rather strange and difficult to understand Hondamentalizma W + K presented a very clear and fun solution is actually returning to time-tested and Cannes reception scope and interpretation of non-standard products and customers in the ideas.
In the bright polutoraminutnom video, is the center of the campaign, metaphorically shows the tasks that must be solved engineers Honda, and the ease with which genuine interest and they do this by creating innovative cars.
140 people solve puzzles, collect the giant machine of puzzles, and hybrid-drive the new FCX Clarity from thousands of Rubik's cube. In addition, in the video there brings a smile to the reference roller "Gear" - during coffee breaks engineers create a little chain reaction, to throw in a cup of coffee with a lump of sugar.
Tagline (as always said Garrison Keillor): «When you love solving things, is not every problem a playground?» - «If you love to find solutions, not whether every problem becomes a platform for the game?»
Directed by Antoine Bardou-Jacquet of Partizan, who shot the videos and other famous Honda - «Gears" and "Chorus". Special Effects - The Mill.
Soundtrack - composition Ping Island by Mark Mothersbaugh from the film The Life Aquatic, filmed Wes Anderson.
In addition, the campaign involved radio advertising, prints and promotional website. All of them convey the idea of puzzles and puzzles. For example, visitors are invited to problemplayground.com by poreshat various exciting challenges.
Ian Armstrong, manager of customer communications, Honda UK: «Over the past few years, our campaign, told different stories about Honda. This campaign takes us to the next level and allows us to showcase some of our many technologies that focus on the environment, we are working with the 50-ies ».
via # image472405
Campaign «Problem Playground» («Playground of the problems"), with the aim to talk about the new model FCX Clarity zero-emission, also demonstrates Honda approach to problem solving.
After a rather strange and difficult to understand Hondamentalizma W + K presented a very clear and fun solution is actually returning to time-tested and Cannes reception scope and interpretation of non-standard products and customers in the ideas.
In the bright polutoraminutnom video, is the center of the campaign, metaphorically shows the tasks that must be solved engineers Honda, and the ease with which genuine interest and they do this by creating innovative cars.
140 people solve puzzles, collect the giant machine of puzzles, and hybrid-drive the new FCX Clarity from thousands of Rubik's cube. In addition, in the video there brings a smile to the reference roller "Gear" - during coffee breaks engineers create a little chain reaction, to throw in a cup of coffee with a lump of sugar.
Tagline (as always said Garrison Keillor): «When you love solving things, is not every problem a playground?» - «If you love to find solutions, not whether every problem becomes a platform for the game?»
Directed by Antoine Bardou-Jacquet of Partizan, who shot the videos and other famous Honda - «Gears" and "Chorus". Special Effects - The Mill.
Soundtrack - composition Ping Island by Mark Mothersbaugh from the film The Life Aquatic, filmed Wes Anderson.
In addition, the campaign involved radio advertising, prints and promotional website. All of them convey the idea of puzzles and puzzles. For example, visitors are invited to problemplayground.com by poreshat various exciting challenges.
Ian Armstrong, manager of customer communications, Honda UK: «Over the past few years, our campaign, told different stories about Honda. This campaign takes us to the next level and allows us to showcase some of our many technologies that focus on the environment, we are working with the 50-ies ».
via # image472405
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