Ingenious! The new Ford Focus was dismantled into pieces and played them live Bashny.Net

Ford and Ogilvy London last night launched an advertising campaign worth 45 million pounds for the new Ford Focus. The campaign is called «Beautifully Arranged» and is an example of advertising iskusstva.Dlya TV commercial, shot top director Noam Murro, from the details of the new Focus created 21 musical instrument, trained 15 professional musicians to play them and recorded the song, written demand in film composer Craig Richie.





Tools like the automaker said in the beginning of the video "Ode to the new Ford" all present and prinitsypu actions similar to their ancestors from the classical symphony orchestra. They develop their self Craig Richey and his colleague Bill Bilbrodt.





Campaign «Beautifully Arranged» - one more step in the direction stated in the past year goal - improving the quality of advertising in order to maximize truthfully reflect changes in the company, in its engineering and design areas.

Mark Ovenden, marketing director, Ford of Britain: «The campaign is linked to the idea of" feel the difference ". We want to convey our message without showing the car traveling on the road. Like great music, Ford Focus - is more than just the sum of its parts ».



The video will take place on television in three versions: 60, 40 and 30 seconds. Three-minute version will be displayed at car shows and exhibitions. In addition the campaign supports print and radio advertising.

Online part will be launched in the near future - on a promotional website, created by the agency Wunderman, you can see the microfilm behind-the-scene that have been made these unusual tools and how they learned to play the musicians.

via # image2314055