Pinched advertising Archiver Stuffit Deluxe

The company Smith Micro Software, the manufacturer of the archiver Stuffit Deluxe, for the second year successfully operating in their advertising campaigns the topic of "compression" of life, or some large-scale oblastey.Dve series of prints, which are a huge number of microscopic images on a specific topic, in 2007 We got gold in Cannes, Grand Prix at the London International Awards and gold Clio Awards. If you stare long and hard at these prints, you can see the whole of human life, placed on a poster, or all pictures taken restless Japanese tourists in New York.

Now, Smith Micro Software and the agency Saatchi & Saatchi New York, the company has done for these prints, went further - they uzhali great period in the life of people and goldfish in a ten-second commercials. Moreover, 10 seconds of commercials 8 allocated to the start and end credits. For 2 seconds, exactly two frames, fans showed compression pregnancy, novel, Las Vegas and more.

And if you take detailed prints-detailed, albeit tiny, outlining the sequence, the spots take their brevity and the open space, which they left to our imagination.