Nokia teaches Arabs to do business in oranges Bashny.Net

Nokia launched in the United Arab Emirates image campaign is not tied to a specific phone models, and propulsive whole brand as a whole.
In contrast to European and Asian markets, where Nokia prefers to promote innovations in the model range in the spot, developed by the agency Grey Worldwide and filmed in Dubai, we are talking about the common values ​​of the brand and what it brings to the consumer.

Video showing a fairly standard by American standards a success story "bought two orange, squeeze the juice, sold, bought four orange", but not so much for ordinary Arab country, different mounting solutions interesting and enjoyable soundtrack.

The story of a businessman who has made himself oranges and subsequently helping the same young and ambitious as he was himself, reflects the idea of ​​a campaign - through the concept of growth to show the progressiveness of Nokia and the opportunity to accompany a person throughout his life and career path.

Campaign tagline, "continues to grow».




via / creativity / 2008/01/30/21731 /