They seem to put Levi's top Wonderbra

We know not many examples of brands and agencies, working side by side every year, each time creating something fresh, different from the others and cultural significance for the history of the coming years.
Levi's with Bartle Bogle Hegarty may well boast, because their advertising is the most ironic and distinctive for its time.

It is a pity that the moment of television advertising Levi's missed, but the brand with its impressive Agency returned with a set of prints created by Simon Veksner and Nick Allsop. In advertising fans salivating. They are fresh, and very nicely taken by photographer Joseph Rodriguez.


Prints re-create the feeling that Levi's - unlike all those weird and wonderful. Some of the prints in the series emphasize it more than others. For example, print where two American cop with contemptuous disbelief stared at ... well, everything, it is to solve each separately.


Tagline «Originals Never Fit» («Originals never fit / not fit a" and "an extraordinary never fit") gives food for thought. In fact, ambiguous tagline has provoked a wave of debate and discussion in the online space, which in itself is something special in the advertising industry.

















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