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Converse. Dedicated to the centenary of the brand
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Who is the oldest, most popular and selling manufacturer basketball shoe of all time? (according to statistics, 60% of Americans have at least one pair of shoes of the manufacturer!) This is not Nike, not Reebok and Adidas. This Converse!
Converse shoes are as much a part and a symbol of America, as well as Coca-Cola. The most popular models of this manufacturer can be seen in every country around the world. And sneakers All Star (the best-selling sneakers in history) were the first to migrate from the world of sport in the fashion industry and the world of leisure and entertainment.
In this, Converse celebrates its centenary, and we dedicate this legendary brand your own review.
It all began back in 1908 when Marcus Converse (Marquis M. Converse) opened his own company Converse Rubber shoe Company in the city of Madeleine, Massachusetts (Malden, Massachusetts). The company began with the production of rubber-based footwear for adults and children.
By 1910, Converse was producing already at 4, 000 pairs of shoes daily, but the first athletic shoe for tennis was released only in 1912
In 1917, in the world of basketball has been a revolution, marked the release of basketball sneakers Converse All Star.
A year later, the basketball player Charles Taylor (Charles H. Taylor), played for the Akron Firestones, bought his first pair of All Star sneakers, and introduced America to basketball.
Officially Chuck Taylor became the face of the company in 1921, his signature was added to the logo models All Star.
The popularity of sneakers Converse continued to grow with an interest in basketball, and the 30th year the brand is firmly captured the audience and became synonymous with basketball.
In 1936, basketball made its debut at the Olympics, the US team defeated the Canadian team playing in sneakers Converse All Star.
In December 1941, America entered World War II, thus raising Converse to a new level. The company began to produce shoes and protective suits for the US military.
Soldiers during the war wore sneakers Chuck Taylor All Star, and even after the end of this shoe has remained the state standard of sports shoes for military training.
Hollywood also helped Converse shoe to the next level. Actors and celebrities began to wear Converse, bringing the brand to the level of the icon of America.
Sneakers and Converse sneakers have gained leadership and popularity among teenagers, which became a symbol of youth rebellion 50s. Men usually wear sneakers with jeans and girls with skirts and golf.
Finally, this mod has been recognized as the legendary actor James Dean (James Dean) began to appear in the photo sessions and get-togethers in jeans and white sneakers from Converse.
All Star sneakers are well positioned in the musical culture, especially in the rock environment. Many musicians performed in Sonverse on stage, on the basis not only for reasons of comfort, but also for reasons of fashion. Looking at their idols, thousands of fans bought the same shoes.
In the 60s and 70s Converse released a whole line of various products for basketball, football and other sports.
Throughout the '70s and' 80s, the brand has retained its popularity since continued to symbolize the rebellious spirit.
But in the late 80's the popularity of the brand began to take their positions, unable to withstand competition from other manufacturers using the rapidly developing technologies in its factories.
In an attempt to keep up with competitors Converse acquired the laboratory for biochemical studies, but it did not help us catch up with the advanced technology of other manufacturers.
Thus, a chain of unfortunate circumstances and a few wrong decisions taken Converse led to bankruptcy in 2001.
In June 2003, the company adopted a proposal Converse sports giant Nike to buy out the company for $ 305 million, and since then the brand is owned by Nike.
Currently, many of the classic Converse shoe models back into production, but many believe that the sneakers Chuck Taylor's All Star have changed dramatically for the worse since then, as the brand took over the giant Nike.
Despite the sales figures, Converse shoes is a part of American history, and it will remain forever.
via # image5092955
Converse shoes are as much a part and a symbol of America, as well as Coca-Cola. The most popular models of this manufacturer can be seen in every country around the world. And sneakers All Star (the best-selling sneakers in history) were the first to migrate from the world of sport in the fashion industry and the world of leisure and entertainment.
In this, Converse celebrates its centenary, and we dedicate this legendary brand your own review.
It all began back in 1908 when Marcus Converse (Marquis M. Converse) opened his own company Converse Rubber shoe Company in the city of Madeleine, Massachusetts (Malden, Massachusetts). The company began with the production of rubber-based footwear for adults and children.
By 1910, Converse was producing already at 4, 000 pairs of shoes daily, but the first athletic shoe for tennis was released only in 1912
In 1917, in the world of basketball has been a revolution, marked the release of basketball sneakers Converse All Star.
A year later, the basketball player Charles Taylor (Charles H. Taylor), played for the Akron Firestones, bought his first pair of All Star sneakers, and introduced America to basketball.
Officially Chuck Taylor became the face of the company in 1921, his signature was added to the logo models All Star.
The popularity of sneakers Converse continued to grow with an interest in basketball, and the 30th year the brand is firmly captured the audience and became synonymous with basketball.
In 1936, basketball made its debut at the Olympics, the US team defeated the Canadian team playing in sneakers Converse All Star.
In December 1941, America entered World War II, thus raising Converse to a new level. The company began to produce shoes and protective suits for the US military.
Soldiers during the war wore sneakers Chuck Taylor All Star, and even after the end of this shoe has remained the state standard of sports shoes for military training.
Hollywood also helped Converse shoe to the next level. Actors and celebrities began to wear Converse, bringing the brand to the level of the icon of America.
Sneakers and Converse sneakers have gained leadership and popularity among teenagers, which became a symbol of youth rebellion 50s. Men usually wear sneakers with jeans and girls with skirts and golf.
Finally, this mod has been recognized as the legendary actor James Dean (James Dean) began to appear in the photo sessions and get-togethers in jeans and white sneakers from Converse.
All Star sneakers are well positioned in the musical culture, especially in the rock environment. Many musicians performed in Sonverse on stage, on the basis not only for reasons of comfort, but also for reasons of fashion. Looking at their idols, thousands of fans bought the same shoes.
In the 60s and 70s Converse released a whole line of various products for basketball, football and other sports.
Throughout the '70s and' 80s, the brand has retained its popularity since continued to symbolize the rebellious spirit.
But in the late 80's the popularity of the brand began to take their positions, unable to withstand competition from other manufacturers using the rapidly developing technologies in its factories.
In an attempt to keep up with competitors Converse acquired the laboratory for biochemical studies, but it did not help us catch up with the advanced technology of other manufacturers.
Thus, a chain of unfortunate circumstances and a few wrong decisions taken Converse led to bankruptcy in 2001.
In June 2003, the company adopted a proposal Converse sports giant Nike to buy out the company for $ 305 million, and since then the brand is owned by Nike.
Currently, many of the classic Converse shoe models back into production, but many believe that the sneakers Chuck Taylor's All Star have changed dramatically for the worse since then, as the brand took over the giant Nike.
Despite the sales figures, Converse shoes is a part of American history, and it will remain forever.
via # image5092955
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