The first company that started producing shoes (1917) was «Converse»

In the late 19th century in the United States by «U. S. Rubber Company »have developed new models of sports shoes with rubber soles with a fabric top, made of durable canvas fabric, which was chosen the name of Keds. Brand Keds (from the word "teenager» - «kid») for almost 70 years was associated with sports shoes. For the manufacturing of shoes then use the new patent curing of the company Goodyear. It was then developed rapidly ball game 'Basketball'. It required special shoes. In 1917 came the first black sneakers company Converse.

Three giants of sports shoes Nike, Reebok and Adidas always overshadowed by Converse. The only trump card of support remained the US national team in basketball, for which the company supplied the footwear.

However, in 2003 the situation changed drastically. Sportswear brand Nike to Converse has signed an agreement on mutual cooperation. The promotion of the brand invested 305 million dollars, which is an extremely positive impact on its future. Today, sneakers - one of the most popular types of footwear.

Source: www.kabanik.ru

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