"Instinct" creative hit in the head Bashny.Net

This fall, the beginning of a new radio station broadcasting "Newton FM» and so loudly about it, the agency Instinct chose an unusual strategy far beyond the usual product soobscheniy.Maksimalno examining the audience, was chosen format, in which young people speak their own language and in the right manner convey the main message of the campaign "Newton FM - actual music!».

And most importantly, Instinct has developed is not just an advertising campaign, the agency did something more - the team created a new youth communication. Now young people can freely express their opinions about everything that's going on to say that true and what is not.









To this end, the advertising module in the press have been posted stickers that help express a positive or negative attitude towards a particular topic. These stickers are easy to peel stickers and attach to any object, from posters to the film-to-door to the club. Nor do stickers in form repeated sticker with the word «new» - a key element of the station's logo.

The campaign had involved several channels of communication: the press, the youth TV channels, metro and outdoor advertising.







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