Audi Q5 is made of a painted little man of the carton Bashny.Net

Bartle Bogle Hegarty London made a video for the updated Audi SUV Q5.Minutny spot «Unbox The Box» («unpack") both the original and the traditional automotive advertising last couple of years. British creators have continued to trend building cars out of anything other than metal and carbon fiber, and made it plain from the packing box.

A singularity of this video in its playful and a little children's mood created by an appropriate musical accompaniment and a cute animated protagonist. Uncle, painted in a naive manner directly on the box, to create a car of her same.

The thoroughness with which the character is suitable for a new Audi Q5, how it aligns each line of a future machine, transfers the main message of the campaign: the streamlining of the car and accuracy and meticulousness in its production.

Animation is done by studio Passion Pictures.

And in Germany a month ago Audi Q5 start promoting agency Heimat - with the help of hundreds of chelovekopikseley.



via / creativity / 2008/11/25/24427 /