Whales and people spoke the same language

Optus Australian mobile operator in the new communication strategy showed how people can communicate with whales. Slogan Optus «When It Comes To Communication, Anything Is Possible» (~ «When you communicate, perhaps anything") suggests scope for creative solutions and demonstrations of what can happen when good communication. And for the first time the Australian creators of the M & C Saatchi chose dialogue with the whales. This is not surprising, given the attention to nature and Optus in constant contact with her (take, for example, the project OptusZoo).
Polutoraminutnom In the video, filmed by director David Denneen of Filmgraphics Productions, humpback whales communicate with a symphony orchestra. Musicians study music pre-marital songs of humpback whales, was taken to the open sea, on a specially installed platform with underwater microphones. Where they tried to draw attention of sea giants.



Download video clip or view a list of the creative team

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• March 23, 2009
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