Krivoruchko painted illustrations on three words Bashny.Net

The agency "Sky" has developed the creative concept of the new advertising campaign to promote the services of TCP under the brands "Your Internet," "Your TV», «Your Phone" .Before Agency was tasked to develop an advertising campaign that, on the one hand, be informed about free summer months, on the other - would create a happy mood and would stand out from the background of numerous discounts.

The basic idea of ​​the new advertising campaign: there are things that complement each other. For example, "peace, friendship, chewing gum" or "faith, hope, love" or "ear-nose-throat." So the three services of the TKT - "Your TV», «Your Internet" and "your phone" - not only complement each other but use them together is much easier, and cheaper, than separately.

The campaign is implemented in the outdoor advertising (6 × 3 boards, city-formats, traveling billboards, stickers in the subway), the Internet (banner and contextual advertising) and on the radio. On the 1st of July on the streets of the city you will see the bright buses, decorated in the style of the summer advertising campaign.


The first phase of the campaign started on June 1, the second - July 1, 2009



Peace-Friendship-Zhvachka



90-60-90







Rock-paper-scissors







Kreks-PAX-Fax's







Ear & Throat Nos





Faith-Hope-Love





Creative Group:

JSC «TKT»:

Marketing Director: Elena Pasnyuk.
Head of the Department of brand direction: Christina Apel.

The agency "Sky»:
Creative Director: Vladislav Makarov, Natalia Smelova.
Senior Copywriter Tatiana Vinogradova.
Senior Art Director: Sergei Kozhara.
Account Manager: Anna Poluektova.


Illustrator / designer: Danil Krivoruchko.

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