Volkswagen is pushing people to become better

Tribal DDB Stockholm to come up with Volkswagen «Theory of fun" in the environmental program automotive group. The idea of ​​a fun theory of «Theory of Fun» Swedish creatives based on the fact that the best way to get people to change their habits - is to add a bit of fun unusual things. Volkswagen is offering to apply this theory in order to make himself and the world around us better.

Garbage Machine igrV dustbins reception window has been inserted game. Thus, the reward for surrendered bottles, passers-received not only the feeling of a good conscience, and a smile from the entertainment.

Ladder-pianinoChtoby inspire people to climb the stairs instead of the escalator, Volkswagen turned the stage in Stockholm Odenplan Metro Station in piano. Each key reprint this sound when she was attacked, resulting in 66% more people prefer the escalator steps.

The deepest in the trashcan mireZastavit people communicate garbage to the trash and do not throw it down on the ground, creators have tried using the audio signal set in a dumpster.

Agency: Tribal DDB Stockholm

Creative Director: Andreas Dahlqvist

Web Director: Simon Mogren

Web Producer: Pontus Kindblad

Web Producer: Daniel Alinder

Web Designer: Karl-Johan Vogelius

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