PlayStation has turned man into a baby

Argentine agency Del Campo Nazca Saatchi & Saatchi removed for the Sony PlayStation 3 video about overage mladentsa.Deti - natural, sincere and straightforward in nature. They cry when they are sad, laugh, have fun, and when they do not cease to be surprised the new. As people age, shackled by the conventions and social prejudices become more moderate and rational, since guided not by feelings and emotions, and the mind and standards.
Playstation is designed to help adults return to the world of childhood, giving them a sense of lost with the age of the game, as a way of knowledge of the world.


The campaign creatives come up with a strange character named Victor who is a man with the head of the baby. He lives in a world of adults, but it behaves and reacts to everything that happens quite childish.





Slogan: Live in a state of play / Live with a sense of the game. Movie director withdrew from Marcelo Burgos Productions Garlic.

via adme.ru