«Beanie Babies» - the most expensive serial plush toys in the world

A series of toys called «Beanie Babies» - is a little soft toys, copies of animals, each of which has its own name. «Beanie Babies», produced in limited editions, very attracted collectors, and in the secondary market can cost hundreds or even thousands of dollars.

The secret of success «Beanie Babies» - just their numbers. Toys has become a hot welcome simply because there were not enough for everyone. Lack of toys was caused by the decision personally Ty Warner, founder and owner of the company, which was initially limited to the supply of its products, allowing dealers to buy only 36 copies of each character in a month. If someone from the large retailers did not like the product or the conditions proposed by Warner, he simply refused to work with him. In some cities, the products «Ty Incorporated» could only be found in a couple of small shops.

In addition, shortly after the appearance of the next batch of toys for sale, the company was withdrawing unsold copies and offered the market a new party. Those who do not have time to buy a toy, had to buy it on the secondary market - primarily for all kinds of online auctions. As a result, the price of toys, initially sold at $ 10, flew up to $ 1,000, and sometimes up to $ 5,000. Himself Ty Warner earned on the sale of soft toys $ 6 billion and entered the list of the richest people in the world by the magazine «Forbes».

Source: www.aboutbeanies.com

via factroom.ru