People put "like" on the sites of herd mentality

high ratings of many products sold over the Internet related to the amount set for them "likes" - in other words, this can be explained as a manifestation of the so-called herd instinct. The researchers analyzed thousands of comments on sites like Reddit or Amazon, where buyers can put the pros and cons of the product.

According to a study published in the journal «Science», if people put the product "Like" it automatically makes other people also put the "Like" the same product - which means that its quality is greatly overrated. Furthermore, the overall assessment of the product is increased by about 25% only due to the fact that many succumbed to the herd instinct, gave him high marks. Also, these products are 30% more likely to get a high ranking.

According to the expert Sinan Aral (Sinan Aral) of business school «MIT Sloan» at the Massachusetts Institute of Technology, the really important decisions are made by potential buyers is based on such ratings, and, in fact, the rating system is a guarantee of credibility for the majority of consumers .

Nevertheless, many rating systems on the Internet are not a reflection of reality, as they are often deliberately fake. According Social Technologies Sue Charman-Anderson (Suw Charman-Anderson), almost a third of the ratings on all sites - just a fake.

via factroom.ru