Why Kwik rabbit looks into the eyes Bashny.Net

Sly zveryushki

In 2011, researchers at the University of Pennsylvania found that children are more like corn flakes, on the boxes which present special illustration. That same year, researchers at the Cornell Food and Brand Lab analyzed 86 characters mascot cornflakes in 10 different stores.

57 Views smiling characters were sent to the buyer, with the angle at which the characters looked, the average was 9, 6 degrees. This is due to the fact that the grocery departments cereal boxes are generally placed on the lower shelves, at a height of about 58 cm. And if the child would be at a distance of one meter from a box, make sure you meet the eyes of Fred "Flintstones" or with someone anything else.



So what's the deal? Why is it important where exactly looking character on the box? To find out, the researchers invited 60 students, and gave them a box with "Nesquik". Some boxes rabbit looking down on others - straight ahead. When the experiment ended, the researchers found an interesting fact: people who had "eye contact" with the character-mascot on the box, the credibility of the brand was on average 16% higher than those of the "contact" had. In other words, a character, a man peeping eyes, awakens the potential buyers a sense of trust and can actually win their hearts and minds. It is believed that the eyes - a mirror of the soul. But in this case they seem to be a loophole in your wallet.







via factroom.ru