1369
Russians refuse to TV in favor of the Internet
Followers (Moscow), thousand pers.
Moscow audience should be of global trends and changes in the consumption of news from the Internet and not from "zomboyaschika." In addition to news from the web and citizens receive the remaining information.
Sociological company «TNS Russia" published результаты a recent study among Moscow residents. As it turned out, the audience of the largest sites now exceeds television audience. The biggest difference - in the segment of 12 to 34 years. Here the audience "Vkontakte", "Yandex», Mail.ru and Google a half to two times the number of spectators each of the most popular TV channels (see. Table).
However, if we take the audience of all ages, that compete with the channels can only until "Yandex", the other slightly fall short. "Yandex" overtaken by a general audience the most popular TV channel back in 2012, and in 2013 bypassed channels and cash proceeds (35, 7 billion rubles., "First Channel" - 29, 6 bln.).
According to statistics «TNS Russia", on page "Vkontakte" in September 2014 every day going down 2, 18 million Muscovites aged 12-34 years, on the website "Yandex" - 2, 108 million, Google - 1, 73 million, Mail .ru - 1, 38 million. The daily audience of five federal TV channels are distributed as follows: 1, 06 million people a day watched "Channel One", 1, 06 million - CTC, 1, 25 million - TNT, 0, 82 million - "Russia 1 "0, 74 million - NTV.
First Deputy General Director of Mail.ru Group Dmitry Sergeev commented in an interview study "Vedomosti". He said that thanks to the users of mobile devices is a "fantastic growth of both the audience and the time she spends in the online". Especially benefit from the mobilization of social networks - people spend time in "Vkontakte", even when watching TV.
While this trend is clearly visible in Moscow and St. Petersburg, but the expert considers that the situation is gradually spreading covers the entire country. According to the Russian daily audience 12-64 years (excluding those who are part of the network from mobile devices) on the 1st place among all the media is "Yandex" (28, 6 million), on the 2nd - "Vkontakte" (24 , 22 million), on the 3rd - Mail.ru (24, 21 million), on the 4th - "First Channel" (20, 3 million), on the 5th - "Russia 1" (18, 5 million ). Do you have a TV at home?
| Yes | No | Yes, but I do not watch Sign , please. 1033 voted man. 62 people abstained. Source: geektimes.ru/post/241964/
Fitness bracelet HealBe GoBe still left in people
The most unsuccessful decisions taken in the history of the IT-industry
|
