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Amazon opens in New York on the first physical store
In anticipation of the Christmas season, the giant e-commerce begins in New York, an unequal battle with the leading offline retailers, writes Wall Street Journal.
Last Amazon experiment with physical objects - huge fancy lockers for parcels i>
Trade area, which is expected to open in front of the Empire State Building, will be used as a warehouse and stores, said the publication of anonymous, but reliable sources, stressing that the company is considering its first physical retail outlet primarily as an "experiment".
It is expected that customers will be able to order items online in the morning and pick it up at the store in the evening. Also, the store will be to exchange and return.
The physical store will allow Amazon to expand its market position at the expense of traditional retailers. While the company has long surpassed siettlskaya retailers speed of delivery and service, it still never tried to open a store in the conventional sense of the word - with reference to a specific location, showcases, shelves and cash registers.
Although online sales are growing steadily, most retail purchases still done in physical stores. Order yourself the opportunity to get on the same day always gave some competitors Amazon odds. In addition, the physical location of the goods allows shoppers to touch hands, test it, which is an indispensable experience in the context of the sale of certain goods, such as consumer electronics.
Meanwhile, Amazon has not confirmed nor denied the report.
"We did not make any statements about the point of sale in Manhattan & quot ;, - CNET said Amazon spokeswoman Kelly Cheeseman.
Source: habrahabr.ru/post/239931/
Last Amazon experiment with physical objects - huge fancy lockers for parcels i>
Trade area, which is expected to open in front of the Empire State Building, will be used as a warehouse and stores, said the publication of anonymous, but reliable sources, stressing that the company is considering its first physical retail outlet primarily as an "experiment".
It is expected that customers will be able to order items online in the morning and pick it up at the store in the evening. Also, the store will be to exchange and return.
The physical store will allow Amazon to expand its market position at the expense of traditional retailers. While the company has long surpassed siettlskaya retailers speed of delivery and service, it still never tried to open a store in the conventional sense of the word - with reference to a specific location, showcases, shelves and cash registers.
Although online sales are growing steadily, most retail purchases still done in physical stores. Order yourself the opportunity to get on the same day always gave some competitors Amazon odds. In addition, the physical location of the goods allows shoppers to touch hands, test it, which is an indispensable experience in the context of the sale of certain goods, such as consumer electronics.
Meanwhile, Amazon has not confirmed nor denied the report.
"We did not make any statements about the point of sale in Manhattan & quot ;, - CNET said Amazon spokeswoman Kelly Cheeseman.
Source: habrahabr.ru/post/239931/
