Henry Ford became the richest man in the world, thanks to the reformation of automobile production. His success inspired many talented entrepreneurs to build great brands: Cadillac, Chevrolet, Buick (Buick), Dodge (Dodge). New cars flooded America. After a while came a time when car sales plummeted. The market is saturated.
And indeed, why would someone need a new car if the old drives perfectly? Why spend the money? Faced with the marketing genius marketers come up with a clever new solution: they began to inspire the owners of old cars a feeling of inferiority.
Car manufacturers began to produce every year more and more new models. Their success inspired other business sectors: clothing, cosmetics, shoes, and flew the soul to heaven ... or rather, to hell.
Often you can see how contemptuously stupid, dressed in fashionable clothes teens looking at a child who can not afford such a luxury. Note 2 times a year, clothing manufacturers release new collection. Experts, designers endlessly repeat to us: "This season will be fashionable green color." Why is this done? This bag of tricks designed to increase sales. People who bought the exact same clothes, but the red last year will feel uncomfortable.
Transnational corporations manipulate simple-conscious consumer, constantly releasing new devices, clothes, etc. They spend on advertising per year $ 500 billion. This money is enough to make humanity miserable. This is a huge amount of money! To solve the problem of hunger in the world in the year you need to spend only $ 50 billion.
The main trouble lies not in the fact that we constantly need to throw away good things, because they are out of fashion. The tragedy of humanity - unjustified expectations. Having bought a new car, a man rejoices in a very short time. If the next day his friends will get the car cooler than him - this joy is limited to just one day. Many of us are more eager for new fashionable things and, without noticing, become unhappy. Rat Race turned into a continuous life hell in absolute nonsense.