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Ambitious advertising campaign of «Coca Cola»
While the majority of manufacturers of non-alcoholic beverages are looking for a niche in the medium and large reservoirs, the company «Coca-Cola» decided to do the opposite of mini-banks. It is for the promotion of this position was developed campaign.
Centre massive advertising attacks were the five largest cities in Germany, where the tiny kiosks installed with the same tiny vending mini-cans of drink.
The idea was developed and implemented the Berlin advertising agency «Ogilvy & Mather».
After the first weeks of the campaign, sales mini kiosks increased by 278%, compared with a conventional sales stalls. The amount this represented an average of 380 mini-cans per outlet.
Centre massive advertising attacks were the five largest cities in Germany, where the tiny kiosks installed with the same tiny vending mini-cans of drink.
The idea was developed and implemented the Berlin advertising agency «Ogilvy & Mather».
After the first weeks of the campaign, sales mini kiosks increased by 278%, compared with a conventional sales stalls. The amount this represented an average of 380 mini-cans per outlet.
