7 little things, raising sales in our online store

Method 1. Photographs of users with the product h4> Cat "out of the box" is not able to climb down from the tree. The rise in hardcoding reflexes, and the descent is not there. It is not vital. And she can not go down - of course, until he sees how the other cat does. It is necessary to understand the principle once an example and she will repeat it herself. Mirroring behavior - one of the most profound learning models, so it is not a sin to use.

Tip - for example, show your product in a natural setting with the people who use it. Here's how we do it:





For 5 years we have formed a fairly large archive of photos nastolok games. We have used them. You can do almost the same thing. Yes! There is a nuance. If your customers - kids, never put pictures with younger "users": much better - older. It's simple. The child wants to be like the older and did not want - to "kids".

2. Reviews h4> The meaning of reviews - the same social proof. If there is a product review about that, what features it has, how best to use and so on - it's very cool. Lively dialogue around product also helps.

So, you have to be accurate review on this product in the comments. So you need to work with them as follows:

Send a letter after the order in which you are directly asked to leave a review on this product. This will help to collect relevant data from the buyers themselves. But in any case, do not try to bribe people in the spirit of "discount for review" or something similar. Need realistic data. If the question is repeated twice - try to respond to it more in the product description. Pereposchivayte reviews in their social networks - because there is nothing better, which proves the quality of the goods.


If you do not keep such books - should start. Some buyers like to just draw there.

3. Selections of goods h4> Very well as social proof work seasonal selections. We put them right in the menu above:



You also have to wonder what was there, yes?

4. Signed letter h4> This is one of the segments of the distribution for an example. Note the number of clicks in the body and the number of clicks in the caption. Caption reads almost the same interest as the main text.



If you still have not signed the letter - put there at least a link to their bestsellers. This is also part sotsdokazatelstva - if the bottom is the "best-selling game", that many will be interested to see what the real costs the most.

5. Secret word h4> The effectiveness of advertising channels is quite difficult to measure. Good marker - the secret word. For example, I know that habrovchane bought board games in a new year for a couple of days to 300 thousand rubles, using our discount.

Second example - we hung advertising in elevators and on each district did his word. As a result, we learned that a) advertising in elevators we do not need; b) in any area of ​​our lives more potential buyers.

Secret word - this is the easiest way to give a discount to people and a good handle on how many people actually came and ordered. And yet your customers just love to share these words, because this is really cool - to help others receive the discount. And here again unfolds sotsdokazatelstvo - one teaches you buy at the store, and gives little incentive to do so.

6. Return immediately h4>
 

Last year we started to experiment with mass behold such signs. All in all - a clear indication capability to return because of "the game is not approached to wallpaper" not particularly provokes an increase in return (although not without it, of course), but it gives confidence. If you do not understand - you can take home and understand, not in store. Especially well it works before the holidays, when people are afraid to ask questions pressurized line.

Incidentally, consumer refunds to certain exceptions, and so possible under current regulations, but we just few people use it. At least a case of 'buy, look, do not like it - bring back "does not work. Perhaps this is more due to the fact that many shops try hamper refund procedure. We also enough to fill a piece of paper at the box office - and if it does not return on the day of purchase, do not even need to save the check.

7. Discount his h4> It is important to give a discount to their dealers - but the same, which can count the normal buyer. For example, our maximum retail discount of 10%. It has such a discount dealer. There is an important point about that, why can not anyone else, even the director. There are three reasons: the understanding of the value of the goods, insurance against abuse and value pricing. If you give someone a discount of 20% at a maximum of 10% of retail - it just creates a situation: "Yeah, it means that they can safely throw another 10%! And I was not thrown off! ».

And still we are friends with IT-companies. For example, the show passes in Yandex, SAP, MS and a bunch more companies immediately leads to the same discount "for the" 10%. Eychary perfectly knows about this feature - and often ask us to make allowances for their employees too. Skipping instead of the discount card. Of course, we do abbr>.

And one more thing. Normal people put on holidays key products without discounts, assuming them and so will buy. We deliberately selected hits and put their games a week. For example, on the Day of Cosmonautics were "Space Truckers". The logic may seem a bit strange at first, but it works.

A little last h4> You know the trolley in supermarkets? They are good for the store owner that the buyer is not limited to the bag - and therefore able to buy much more than usual. So, go with them once seemed really stupid idea. Carts choreographed ad hanged, but nobody took it. Then the shop owner hired students who seized the truck, slowly walked with her to the supermarket, products shipped there - and then, after an hour of the show, leaving the warehouse. And you go to a new circle. Buyers saw people enjoy these next strange thing - and gradually began to take the trolley itself, as an example to understand how it is convenient. After two weeks 'training' students became not needed.

So, I am reminded of this example every time I think about social proof.

A better example of a farewell phrases from our vendor, which I heard was: "When will go next time, look vooon that game, I think you'll like." She is a beautiful recursive code, unfolds in the head buyer in a whole bunch of incentives.

Source: habrahabr.ru/company/mosigra/blog/219351/