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What drink in Ukraine?
Ukrainian malopyuschy: how many do not drink - all it is not enough! Recently, the PL-e flashed comparative table-top consumption of pure alcohol in the world. There Ukraine was significantly lower than Russia on the use of pure alcohol ulovnogo and many European countries. But we will talk not about that. The fact that the ratings are compiled according to official data legally working in the market of producers ("Case", the limits of import alcohol, raw materials and other decalitres, halons). Thus formed and rating companies (brands), and the rating of alcohol consumption by the population. It is useful to know, and the Cabinet of Ministers (Ministry of Health, Ministry of Agrarian Policy, Ministry of Internal Affairs). But few people take into account in these ratings such important factors as the local folk craft and the use of surrogates (not to be confused with the same film). There are also in Ukraine and in other CIS countries, the mass of original ways to deceive the working class and the head of the creative intelligentsia. Even those attempts malomalski law enforcement agencies prevent the importation of contraband and spill "Samokatnaya palёnki" in sweatshops do not fully reflect the situation on the market in alcohol consumption in Ukraine. Even malosveduschy malopyuschy and the average citizen of Ukraine may be hard to say for sure that official statistics can safely add another 25-30 percent on top of, and even in longer!
My own independent rating of popularity I'll start with the most popular drinks, the fortress which is close to "absolute alcohol". Meet - Moonshine (Pervatsch, Pervak). Strength from 45 to 70 degrees.
But this is a higher power setting. That is to say "not-huhry muhry»!
Almost every Ukrainian hut you can find such a product, and every twentieth - the unit itself.
Next on the strength and popularity goes "Samokatnaya-palёnka" regularly sold at every step in the stores and in the "Shalmanov" with a sales area of over 20 square meters and have a license to sell alcohol.
The products themselves are not too different from the appearance of this vodka, but are manufactured from the usual contraband alcohol and tap water.
Volumes of production of counterfeit vodka in Ukraine, no one knows. Either tightly control the security services the business, or the guys have learned to konspirovatsya. Nevertheless, from time to time in the media and demonstrriruyutsya heard some snippets of information about the "covering of underground shops." The effectiveness of such actions could be compared with trying to deal with pravoohrannitelnyh of clandestine casino nakropritonami.
Next in terms of popularity among the "electorate" there is a huge army of cheap, but the legal vodka. As a rule they are released provincial distillery with outdated equipment without the possibility of any widely advertise their product or to develop production. It is usually "survival" of the enterprise in the shadow of powerful corporations with world Menem. From this range of items and monotonous and does not shine as a high-quality content and design. By the way, at the expense of such "gray" distillery and fueled a significant part of the illegal producers (glass jars, lids, raw material, transportation).
The main consumers of these drinks are people with low income and mostly retired. Unassuming product wins the price-quality, when people are afraid or feel below their health and dignity to use counterfeit vodka or moonshine. The most convenient and practical uncompromising version - chekushku!
Nsleduyuschem place we just vodka, but already released trade breendami known and widely advertised. Unlike their "deluxe" versions they cost close to "wheat", but the quality is much higher in all respects. It is their direct competitor, since despite orgomnoe investment in modern production and advertising campaigns, they are only 15 per cent cheaper. Take a number and variety of names and forms!
And now it is time to "main contingent," so to say "Main Stream" Ukrainian market. This vodka is the quality exceeds all of the above, costs about twice as much "gray", but the use of this product requires repetition - is drunk easily and quickly. People do not have time to talk about everything at the table. Sootvtstvenno and requires substantial investment. Anyone who drove in a Russian vodka and entertained friends and relatives will be able to confirm that the level of popularity of this product is higher than the Russian. As one friend of alcoholic: - "They (Muscovites) our vodka drink first, and then it's like to drink."
Much better to feel people eating more higher-quality "premium product." And here is not advertising a particular brand, but just every major Ukrainian vodka company have a segment of the "ordinary" to "luxury" products. And in general it is a matter of taste. As for me "premium" vodka is so pure, and "blameless" in its quality that I have them taste can not tell - the difference is minimal.
And yet there is a particular segment. I usually buy it for a gift "in jokes". This is the "nominal" vodka produced by a network of plants for a particular actor or scenic character.
In a sufficiently large number and variety on the shelves of Ukrainian stores can be found, and the Russian alcoholic beverage products. Usually it is the same "Main Stream", but the price is approaching the premium segment. Here are the most popular of them. The quality roughly comparable with the Ukrainian vodka "above average". Buy people older than 40 years on holiday and occasion. So, for a change, but never "every day."
Advertising is replete with Russian products on every corner, but often vodka from the northern neighbor hard to make their way to the spoiled rich and high-quality local "Main Stream" the market.
Generally, raznobrazie alcoholic beverages sold in Ukraine is large and colorful. Many local producers have to go to various tricks and refinements in the design, advertising, positioning. As a rule it can afford only large companies, and then only in certain segments. Here is an example of this approach to steklodizaynu.
And then no longer interesting. We are talking about a product sold in sufficient quantities in the Ukraine. Normal business manager can afford to sit at corporate parties for a bottle of vodka, but it praavilo "pontorezy." This product comes on tap in bars and homes can stand in the cupboard for years. Although anyone. In any case, the mass of Ukrainian counterparts seschestvuet class beverage production and in higher. The main reason for the high cost of such vodka - excise and customs duty.
Go ahead. Third after vodka and vodka on the "absolute alcohol" there is a cognac. Certainly popular all ordinary and blended brandies. Placed against the price-quality-pop. Often this "imported" French cognac spirits of mediocre quality age 2-4 years. Their razbadyazhivayut local wine materials of the same quality and the age of 2-3 years and older (depending on the "stardom"). Oddly, but in Ukraine it is a very popular product that is 15 percent more expensive than the "main" vodka. Everyone wants to feel like an aristocrat, chugging from a plastic cup somewhere in the park or in the neighboring "diner."
Further there is a better product - the local wine stock average quality and below. In southern Ukraine, people are more tempted in the consumption of wine products, so prefers Crimea, Kherson and Odessa varieties. More polyublyaet Center Carpathian, rarely south. But a matter of taste. In this segment, just enough to most popular stiff competition. The product is not up to the French brand, but it will go on pilchards in tomato sauce and melted cheese.
Then less. This is a less popular product because of its cost. The prices are three to four times more expensive than the higher, compared with the Armenian and imported brandy and direct competitors of French cognac. Regular international competitions have repeatedly confirmed this fact. It is always a local high-quality material, designed for all technologies and has excellent consumer qualities. Most often it is to buy a big celebration, a bribe doctors and head teachers. Due to the fact that cognac sustained the highest quality, as well as brandies old - quite toxic to the product as opposed to blended, all head teachers and doctors (district tax chiefs) have a slightly sallow complexion and light yellowing of the eyes. The liver can not accept this nectar in such quantities.
There are large collections of old cognacs (12-20 years) standing on the shelves for years. Usually it ekusklyuzivny products that compete with the best quality postoimosti foreign brands. Their only drawback - the price (and the absence of a broad advertising). They are very difficult to compete with foreign brands, but little by little "goes" under the sauerkraut and Taranka.
Now lastly Brandy rake. Their set, everyone chooses for -sebe. But this is the most hyped cognac Misha Galustian. I wonder how much he or she would have paid for hidden advertising?
Excellent for black pudding and squash caviar.
Until the end of the first part of "malopyuschy Ukrainians."
Source:
My own independent rating of popularity I'll start with the most popular drinks, the fortress which is close to "absolute alcohol". Meet - Moonshine (Pervatsch, Pervak). Strength from 45 to 70 degrees.
But this is a higher power setting. That is to say "not-huhry muhry»!
Almost every Ukrainian hut you can find such a product, and every twentieth - the unit itself.
Next on the strength and popularity goes "Samokatnaya-palёnka" regularly sold at every step in the stores and in the "Shalmanov" with a sales area of over 20 square meters and have a license to sell alcohol.
The products themselves are not too different from the appearance of this vodka, but are manufactured from the usual contraband alcohol and tap water.
Volumes of production of counterfeit vodka in Ukraine, no one knows. Either tightly control the security services the business, or the guys have learned to konspirovatsya. Nevertheless, from time to time in the media and demonstrriruyutsya heard some snippets of information about the "covering of underground shops." The effectiveness of such actions could be compared with trying to deal with pravoohrannitelnyh of clandestine casino nakropritonami.
Next in terms of popularity among the "electorate" there is a huge army of cheap, but the legal vodka. As a rule they are released provincial distillery with outdated equipment without the possibility of any widely advertise their product or to develop production. It is usually "survival" of the enterprise in the shadow of powerful corporations with world Menem. From this range of items and monotonous and does not shine as a high-quality content and design. By the way, at the expense of such "gray" distillery and fueled a significant part of the illegal producers (glass jars, lids, raw material, transportation).
The main consumers of these drinks are people with low income and mostly retired. Unassuming product wins the price-quality, when people are afraid or feel below their health and dignity to use counterfeit vodka or moonshine. The most convenient and practical uncompromising version - chekushku!
Nsleduyuschem place we just vodka, but already released trade breendami known and widely advertised. Unlike their "deluxe" versions they cost close to "wheat", but the quality is much higher in all respects. It is their direct competitor, since despite orgomnoe investment in modern production and advertising campaigns, they are only 15 per cent cheaper. Take a number and variety of names and forms!
And now it is time to "main contingent," so to say "Main Stream" Ukrainian market. This vodka is the quality exceeds all of the above, costs about twice as much "gray", but the use of this product requires repetition - is drunk easily and quickly. People do not have time to talk about everything at the table. Sootvtstvenno and requires substantial investment. Anyone who drove in a Russian vodka and entertained friends and relatives will be able to confirm that the level of popularity of this product is higher than the Russian. As one friend of alcoholic: - "They (Muscovites) our vodka drink first, and then it's like to drink."
Much better to feel people eating more higher-quality "premium product." And here is not advertising a particular brand, but just every major Ukrainian vodka company have a segment of the "ordinary" to "luxury" products. And in general it is a matter of taste. As for me "premium" vodka is so pure, and "blameless" in its quality that I have them taste can not tell - the difference is minimal.
And yet there is a particular segment. I usually buy it for a gift "in jokes". This is the "nominal" vodka produced by a network of plants for a particular actor or scenic character.
In a sufficiently large number and variety on the shelves of Ukrainian stores can be found, and the Russian alcoholic beverage products. Usually it is the same "Main Stream", but the price is approaching the premium segment. Here are the most popular of them. The quality roughly comparable with the Ukrainian vodka "above average". Buy people older than 40 years on holiday and occasion. So, for a change, but never "every day."
Advertising is replete with Russian products on every corner, but often vodka from the northern neighbor hard to make their way to the spoiled rich and high-quality local "Main Stream" the market.
Generally, raznobrazie alcoholic beverages sold in Ukraine is large and colorful. Many local producers have to go to various tricks and refinements in the design, advertising, positioning. As a rule it can afford only large companies, and then only in certain segments. Here is an example of this approach to steklodizaynu.
And then no longer interesting. We are talking about a product sold in sufficient quantities in the Ukraine. Normal business manager can afford to sit at corporate parties for a bottle of vodka, but it praavilo "pontorezy." This product comes on tap in bars and homes can stand in the cupboard for years. Although anyone. In any case, the mass of Ukrainian counterparts seschestvuet class beverage production and in higher. The main reason for the high cost of such vodka - excise and customs duty.
Go ahead. Third after vodka and vodka on the "absolute alcohol" there is a cognac. Certainly popular all ordinary and blended brandies. Placed against the price-quality-pop. Often this "imported" French cognac spirits of mediocre quality age 2-4 years. Their razbadyazhivayut local wine materials of the same quality and the age of 2-3 years and older (depending on the "stardom"). Oddly, but in Ukraine it is a very popular product that is 15 percent more expensive than the "main" vodka. Everyone wants to feel like an aristocrat, chugging from a plastic cup somewhere in the park or in the neighboring "diner."
Further there is a better product - the local wine stock average quality and below. In southern Ukraine, people are more tempted in the consumption of wine products, so prefers Crimea, Kherson and Odessa varieties. More polyublyaet Center Carpathian, rarely south. But a matter of taste. In this segment, just enough to most popular stiff competition. The product is not up to the French brand, but it will go on pilchards in tomato sauce and melted cheese.
Then less. This is a less popular product because of its cost. The prices are three to four times more expensive than the higher, compared with the Armenian and imported brandy and direct competitors of French cognac. Regular international competitions have repeatedly confirmed this fact. It is always a local high-quality material, designed for all technologies and has excellent consumer qualities. Most often it is to buy a big celebration, a bribe doctors and head teachers. Due to the fact that cognac sustained the highest quality, as well as brandies old - quite toxic to the product as opposed to blended, all head teachers and doctors (district tax chiefs) have a slightly sallow complexion and light yellowing of the eyes. The liver can not accept this nectar in such quantities.
There are large collections of old cognacs (12-20 years) standing on the shelves for years. Usually it ekusklyuzivny products that compete with the best quality postoimosti foreign brands. Their only drawback - the price (and the absence of a broad advertising). They are very difficult to compete with foreign brands, but little by little "goes" under the sauerkraut and Taranka.
Now lastly Brandy rake. Their set, everyone chooses for -sebe. But this is the most hyped cognac Misha Galustian. I wonder how much he or she would have paid for hidden advertising?
Excellent for black pudding and squash caviar.
Until the end of the first part of "malopyuschy Ukrainians."
Source:
